China Telecom Europe and Lamda Hellix launch PoP

China Telecom Europe and Lamda Hellix launch PoP

07 November 2019 | Natalie Bannerman

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Lamda Hellix and China Telecom Europe (CTE) have launched a new point of presence (PoP) at the Lamda Hellix Athens data centre campus.

“Over the past few years we have seen more and more Chinese enterprises looking for a trustworthy gateway to the digital spectrum in Europe,” said Charlie Cao, managing director, China Telecom Europe. “Our new PoP in the Lamda Hellix Data Centre marks the start of a new era for our commercial operations. We are investing in the Digital Silk Road while steadily creating a large bandwidth, multi-route, high-quality, low-latency, controllable communications network across Europe and Asia.”

The new PoP marks CTE’s first in Greece. Once live, it will give local businesses the fast, secure, physical and digital networks required to establish a commercial presence in the Chinese market.

The partnership between the two companies forms part of CTE’s Digital Silk Road initiative, which aims to break down geographical and commercial barriers between China, Europe, the Middle East and North Africa.

“China’s entrepreneurial spirit is leading the global economy to new levels of collaboration and synergy,” added Alexandros Bechrakis (pictured), chief commercial & technology officer, Lamda Hellix. ”We are delighted to be among China’s gateways towards our region. Our award-winning data centres, with their cutting-edge technology, are among the most advanced in EMEA. Combined with our well-trained people, we now offer Chinese companies seeking new commercial opportunities a truly reliable partner in Europe.”

Last month, Lamda Hellix expanded its Eurolife ERB with the deployment of a hybrid cloud solution. Eurolife ERB, as part of its digital transformation strategy, was looking to transfer its infrastructure, systems and backups to the cloud environment, through an optimum solution that would be “efficient, resilient, cost-effective and tailored to the requirements of the company’s customers”.