Vodafone names Vivek Badrinath CEO of TowerCo

Vodafone names Vivek Badrinath CEO of TowerCo amid management restructuring

04 November 2019 | Natalie Bannerman

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Vodafone Group has announced that Vivek Badrinath (pictured) will become CEO of its new European tower company TowerCo as of April 2020.

“I’m pleased that Vivek, one of our most experienced senior executives, will be leading our new tower business,” said Nick Read, chief executive of Vodafone. “We believe that there is significant scope to generate operational efficiencies and increase tenancy ratios across our tower portfolio, and that we will be able to unlock value for shareholders.”

Following the news of Vodafone’s plan to create ‘Europe’s largest tower company’ in July, TowerCo will be legally separated into a new organisation and will become operational by May 2020, with its own senior management team in place.

The new entity is set to maximise on industrial benefits from network sharing, achieving operational efficiencies and pursuing monetisation opportunities for passive tower infrastructure are key elements of Vodafone’s strategy to improve asset utilisation.

Badrinath currently serves as chief executive of Vodafone’s rest of world operations. He previously held roles at Orange, where he was deputy chief executive and prior to that led its global networks and operations division.

As a result of Badrinath’s promotion, Vodafone is simplifying its management structure with the removal of the rest of world regional organisation, as of FY20/21. Instead Shameel Joosub, the chief executive of Vodacom Group, will be joining Vodafone’s executive committee, effective 1 April 2020.  

“I look forward to welcoming Shameel to Vodafone’s Executive Committee,” continued Read. “This appointment will streamline the management of our businesses and reflects the significance of Vodacom within the Group. Shameel has led our African operations through a period of sustained growth and he will be an excellent addition to our senior team.” 

Joosub was appointed chief executive of Vodacom Group in September 2012. Prior to that, Joosub served as chief executive of Vodafone Spain, and before that, he was the managing director of Vodacom South Africa.