Telefónica Boosts Global Wholesale Power Digital Drive
Telefónica boosts global wholesale power amid automation and SDN drive
10 September 2019 | Jason McGee-Abe
Telefónica International Wholesale Services (TIWS) has announced a series of actions to boost its digital leadership across the wholesale sector whilst simultaneously evolving its core traditional services and responding to new market trends.
TIWS has confirmed network automation, which it announced in 2018, has been completed for all networking services across its global footprint. Telefónica’s customers and partners also have self-managed quoting tools, enabling them to avoid ongoing manual intervention and providing visibility of every estimated offer for end customers.
“This significant step is critical for driving digital transformation, as networking services can now be automatically provisioned, orchestrated from a common control layer and modified according to a customer’s specific requirements,” the company statement said.
“Importantly this is another step forward in the evolution of the network towards leveraging machine learning, data analytics and prediction/artificial intelligence, whilst increasing quality and generating efficiencies in the day-to-day management.”
Earlier this year, Brazilian mobile operator Vivo rolled out Marketing Campaigns Manager, a service launched by TIWS. Through this service, TIWS enables Vivo to provide its customers with the most relevant offers in real-time and through multiple channels.
“Thanks to the implementation of this suite of services, Vivo can now configure and implement customised campaigns in an agile and simple way, which brings an improvement in the user experience,” said Juan Carlos Bernal, CCO of Telefónica International Wholesale Services, at the time.
Ultimately, the drive towards network automation and software-defined networks (SDNs) has a number of important benefits; the application and analysis layer is capable of controlling the SDN planes, network health, trouble shooting, workflow automation, traffic variation and resource prediction, among others.
Aligned with the network automation and SDN strategy, all international partner agreements have been updated to provide for emerging and new technology configurations, and flexible commercial models. This will ensure customers have access to the latest cutting edge services, such as the forthcoming SD-WAN service, which when combined with the transport layer upgrade, will allow unparalleled high bandwidth connectivity for international customers and their data needs.
The company says “coverage and network speed remain core differentiators and are essential in the wholesale segment to remain competitive”. As such, TIWS has recently extended its global service reach of internet access for resale to over 30 countries, delivering “unrivalled direct presence in Latin America and Europe”, and leveraging new access technologies, such as: FTTH, satellite teleports in remote locations and mobile accesses.
“This service enables other carriers to radically extend their footprint and enhance their connectivity portfolio immediately. As outlined, TIWS has upgraded its Ethernet service, now offering higher bandwidths from its international backbone and leveraging new access technologies. It is implementing APIs across its Ethernet service and new API proof of concept tests will be explored, working within its external partner network,” the company added.
The news comes as Telefónica has put a new CEO in place to head its Mexican operation. The new CEO, Camilo Aya Caro, is charged with developing what it called “a greater attacking vocation in the challenging Mexican communications market”.
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