Daisy Group acquires EE direct partner Voice Mobile

20 June 2018 | Jason McGee-Abe


Daisy Group has announced the acquisition of EE direct partner Voice Mobile in a move set to boost both its business and consumer offerings.

Daisy Group auction 280 x 420The news comes almost a month after UK-based broadband provider TalkTalk agreed to offload its direct B2B business to Daisy in a deal worth around £175 million. Daisy Group has partnered with Birmingham-based Voice Mobile since 2004 and will retain its sales and operations teams in order to sell and manage EE mobile accounts to its existing base and to new customers.

“We are delighted to have acquired Voice Mobile, a distribution partner with whom we have held an account for over 14 years. It is particularly pleasing to welcome the Voice Mobile team into Daisy Distribution and for us to be providing its customers and employees with an exciting future going forward,” said Dave McGinn, managing director of Daisy SMB Services and Distribution.

“This is a brilliant example of how an indirect partner business can develop and thrive, all the time having a shared interest with us, culminating in us ultimately acquiring them. Our strategy remains an acquisitive one and through announcements such as this shows a blueprint for other partners who may be seeking to pursue their own exit strategy. I now look forward to serving and growing our new EE customer base.”

Daisy said its Distribution division will use the acquisition to create an EE centre of excellence to operate across the Group, supported by a closer strategic relationship with the network, providing best in class support for Daisy’s own internal teams and account management and customer service for end customers.

Voice Mobile MD Ian Watson added: "Voice Mobile has been a massive part of my life, and now with Daisy at the helm there is an even brighter future ahead for it under new ownership, while I take the opportunity to explore new avenues and ventures. I am confident that with the people it is acquiring and with Daisy’s scale and reach, Voice Mobile as we know it will go on to even bigger and better things."