Tata Com picked by Ultracast for 360° video and virtual reality content delivery

16 January 2018 | James Pearce


Tata Communications’ video delivery network (VDN) has been selected by streaming platform Ultracast to support it plans to expand its 360° video and virtual reality platforms.

Ultracast will use Tata’s Ultra Live VDN to bring its content, which includes live 360⁰ and VR streams of various sporting events, to customers’ smartphones, tablets and VR devices live.

Tata will underpin these VDN capabilities with its global superfast network, which includes one of the world’s most advanced Tier-1 IP networks connecting more than 240 countries and territories across 400 PoPs.

“Live 360° video and VR are the biggest disruptive force we’ve seen in sports distribution in years, and Ultracast is a trailblazer in this space,” said Brian Morris, ‎VP and GM, global media and entertainment services at Tata Communications. 

“Ultracast’s platform enables sports organisations to grow their audience through new kinds of immersive entertainment experiences that transport fans to the middle of the action. But, because there are often thousands of miles between the match or a race and the fan’s smartphone or tablet, a slow network can shatter the illusion. Our global reach lowers the barriers for Ultracast’s customers anywhere in the world to generate new revenue streams from live 360° video and VR.”

Live casting of VR and 360⁰ video content requires low latencies in order to provide an immersive, high quality experience for viewers. Ultrafast’s service creates live 360° video and VR content in motorsports series such as NASCAR, FIA World Endurance Championship, 24 Hours of Le Mans, as well as other sporting categories such as boxing, rugby and professional bull riding.

“Our aim is to become the largest live 360° video and VR content platform in the world, allowing fans to teleport themselves to tracks and stadiums and engage with their sports heroes in new ways,” said Dmitry Kozko, CEO of Ultracast. 

“But, in order for fans to be able to experience the action anywhere in the world as if they were right there, these technologies need to work without a glitch, no matter what. Using Tata Communications’ global network and VDN capabilities to power our platform ensures that sports rights holders are able to offer fans worldwide the highest quality 360° video and VR experiences, complementing the live action on TV.”