VeloCloud unveils retail use cases for SD-WAN

17 October 2017 | James Pearce


VeloCloud Networks has demonstrated a number of use cases for its SD-WAN solution at this year's WAN Summit in London.

VeloCloud Networks has claimed that its SD-WAN technology is helping retailers worldwide address challenges around digital transformation and delivering seamless customer experiences both in-store and through omnichannel environments.

VeloCloud Cloud-Delivered SD-WAN enables retail enterprises to securely support application growth, network agility, and simplified branch and end-point implementations while delivering optimised access to cloud services, private data centres and enterprise applications. 

It enables retail enterprises to deploy branch networks that are agile, flexible, scalable and secure, crossing the boundaries between digital and brick and mortar retail environments to deliver a complete, high quality customer experience.

It revealed a number of case studies highlighting how businesses, most notably in the retail sector, of been deploying SD-WAN solutions to coincide with this year’s WAN Summit in London.

One example given by VeloCloud is Brooks Brothers, the United States’ oldest clothing retailer, with a history of dressing corporate Americans since 1818. It has evolved from a small family-owned business to a global, privately owned enterprise.

“Brooks Brothers prides itself on being far more than just a store to our customers, in line with our long and storied history and heritage,” said Manny Stergakis, technical architect, Brooks Brothers. “With VeloCloud SD-WAN, we’re able to achieve high bandwidth availability and exceptional network performance to take our traditions and values and enable them for the future by delivering an unrivaled customer experience.”

Another partner is Redmond, Incorporated, based in Utah, which is well known for its more than 17 brands in a variety of retail segments including consumer, agricultural, industrial and vinyl.

“VeloCloud SD-WAN enables us to meet the demands on network performance, in our retail stores and warehouses, for secure Unified Communications and virtual desktop applications,” said Aaron Gabrielson, CTO of Redmond, Inc. “VeloCloud SD-WAN met PCI 3.0 compliance and dramatically improved real time application performance and operational efficiencies while reducing overall IT costs, helping us deliver an enhanced consumer experience.”

According to Frost & Sullivan, for a retailer to be successful in the current business scenario, it is highly critical to have an omnichannel sales strategy. As customers increasingly use various channels to shop – in-store, online, order online and pick-up in store, mobile devices – providing a consistent shopping experience across different platforms is important. 

VeloCloud provides a transformative platform that enables retail IT to address today’s dynamic threat landscape with a stateful and context-aware firewall for advanced security; an automatic, scalable, single-click VPN for retail-to-datacenter and retail-to-cloud traffic; and insertion of third-party security services for on-premises or cloud-based protection.

Macquarie Telecom is an Australian data centre, cloud, cyber security and telecom company for mid to large business and government customers. In August, it officially launched a first-of-its-kind SD-WAN service to the Australian market.

“Australian retailers are under pressure from existing and new competitors in the market, including large online retailers,” said Luke Clifton, group executive, Macquarie Telecom. “Retail businesses need to up the ante in the digital services and experiences they provide to customers. Incorporating a smart networking solution like our VeloCloud Powered SD-WAN service, backed up by our own local support team, enables retailers to launch the right services and stay competitive and relevant in a fast-changing landscape.”

“The needs of retail businesses reflect the needs of the WAN and store of the future,” said Sanjay Uppal, CEO and Co-Founder of VeloCloud Networks. “Exceptional customer quality of experience, the exploding number of connected devices, next-generation merchandising using IoT, and increasing use of high bandwidth real time applications require application prioritization, assured performance and security which is best enabled with Cloud-Delivered SD-WAN.”