Cloud-based CALLR deploys into new markets on Platform Equinix
27 February 2017 | Jason McGee-Abe
Equinix has announced that CALLR has collocated its IT infrastructure in its international business exchange (IBX) data centres in Paris, New York and Singapore.
CALLR, which provides a global carrier-grade communications platform for voice and messaging, is leveraging the interconnection and data centre company’s global footprint to access its ecosystem interconnection, boost its time to and enhancing its international presence in key metros across Europe, the US and Asia.
Taoufik Zagdoud, CEO of CALLR said the company has continued to grow rapidly on Equinix’s interconnection platform, with Singapore being its most recent addition. “Data centres underpin our business and we are confident that Equinix’s global footprint of interconnected data centres will provide the proximity to our customers to deliver optimal performance and the ability to rapidly enter new markets to meet future business demand,” he said.
CALLR’s platform strategically combines a physical point of presence (PoP) and virtual cloud POPs to get closer to customers and carriers, at the network edge. It allows its customers to reach users in over 220 countries using its voice and messaging API. To achieve this, CALLR needs access to network service providers in key markets, as well as access to cloud service providers and enterprises, which Equinix’s global interconnection platform enables CALLR to do, tapping into these business ecosystems for maximum connectivity to customers and partners across CALLR’s digital supply chain.
Jim Poole, vice president of business development, service providers, at Equinix, added: “At Equinix, companies can architect a globally consistent platform within local metros, keeping their critical data and processing capabilities as close as possible to the digital edge and end users. We continue to see companies such as CALLR come to us in one market and easily expand into new markets as their business needs change.”
CALLR, which leverages virtual PoPs hosted by cloud service providers, such as IBM Softlayer or Microsoft Azure, is also planning an additional deployment in Los Angeles for increased performance gains and proximity to end-user customers on the West Coast of the US.