Viu achieves 4 million users across Asia in first year of launch
05 December 2016 | Jason McGee-Abe
PCCW Media’s OTT video service, Viu, has achieved four million unique users just one year after its launch.
PCCW Media recently announced that Viu has launched in the Philippines as part of its regional expansion, "offering viewers easy access to content on the web and on mobile while on-the-move".
Viu is now present in Hong Kong, Singapore, Malaysia, India, Indonesia and the Philippines. Viu recorded over 218 million video views in the third quarter of 2016, doubling that of the preceding three months. Viu’s users have demonstrated high engagement by consuming on average 1.2 hours per day. On average, 12 videos are viewed by each user every week.
Janice Lee, managing director, PCCW Media Group, said, “As OTT takes root and continues to develop rapidly in Asia, Viu continues to stride forward with the launch of its service in the Philippines, a vibrant market with over 30 million viewers who regularly watch videos online. We are confident that our Philippine launch will replicate the growth and success we have experienced in the region.”
Viu has an extensive premium content lineup including Korean content from the top four Korean broadcasters (SBS, KBS, MBC, CJ E&M), as well as Japanese, Malaysian, Indonesian, Chinese, Taiwanese, Hollywood and the recently-added Thai content+ to satisfy preferences of local viewers in different markets.
Apart from premium drama and entertainment shows, in order to satisfy fans, Viu also produces K1 Headlines, offering fans exciting Korean lifestyle, entertainment and celebrity bite-sized news exclusively provided by Dispatch, a top entertainment site in Korea.
The Nielsen Global Video-On-Demand (VOD) Survey shows 45% of online consumers in the Philippines watch VOD at least once a day. Moreover, 82% of online consumers said they like to catch up on multiple episodes at one time so Viu’s download feature will fulfill this very need.
“Apart from online streaming, Viu's download feature is particularly suited for the Philippine market, enabling users to view content offline by downloading to mobile and connected devices with a convenient and hassle free experience,” added Lee.
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