BroadSoft passes 15m phone lines in the cloud

09 November 2016 | Alan Burkitt-Gray


BroadSoft says it now delivers more than 15 million cloud unified communications (UC) lines around the world, and says its total is three times that of its nearest competitor.

The company quotes a Frost & Sullivan report that says it has a 41% global market share in the installed base for unified communication software as a service (UCaaS) cloud lines.

“BroadSoft believes that the cloud market for new cloud PBX/unified communications will surpass on-premise PBX/unified communication equipment shipments by 2020,” said Taher Behbehani, chief digital and marketing officer at the company.

BroadSoft says it will consolidate its position by launching an application suite next week at its user conference, Connections 2016. BroadSoft Business is one of the first comprehensive, fully integrated portfolios of cloud PBX, unified communications, team collaboration and contact centre applications, said the company.

“BroadSoft Business positions us to maintain our position as the global cloud unified communications leader. As a multi-tenant UCaaS solution, BroadSoft Business can deliver cost and scalability benefits to services providers and businesses alike,” said Behbehani.

Cisco is second in Frost & Sullivan’s survey, with about 4 million lines at the end of the first quarter of 2016, followed by Metaswitch, with under 2 million.