PressReader for telecoms: From global conversations to global content
09 November 2016 | Jason McGee-Abe
PressReader, the world’s first and largest all-you-can-read platform, is offering a global catalogue with titles that include The Guardian, Vogue, GQ, and USA Today. Over 6,000 publications, from 100+ countries in over 60 languages can be read on desktop or through PressReader’s mobile app on iOs, Android, Blackberry, and window devices.
PressReader’s unique distribution model through business partners, is extending sponsored access to the platform, including thousands of libraries, hotels, airlines, cruise ships, corporate offices, VIP lounges and restaurants worldwide. The transition into the telecommunications space is an obvious one based on the platform’s performance in driving data consumption, increasing customer retention, and aiding new user acquisition.
The added value for telecom subscribers to now access and download full issues of their favourite publications, allows them to stay connected to the world around them via communication and content.
PressReader’s presence in the global market has recently been heightened through the signing of a trade agreement with the EU and CETA. In addition, last year’s first-of-a-kind deal with the Chinese government, is seeing an addition of 8000+ Chinese titles on platform over the next 3 years.
“In an age where people and technology are increasingly mobile, readers expect access to content they know and love, or they will love but haven’t yet discovered. PressReader is proud to be able to deliver; we build the channels that connect readers with top quality journalism, traversing walls and crossing borders,” said Nikolay Malyarov, Chief Content Officer at PressReader.
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