Sprint appoints Jim Hyde to leadership team

30 June 2016 | Jason McGee-Abe

Sprint has bolstered its leadership team with wireless veteran Jim Hyde taking over the reins as president of prepaid and wholesale services.

Jim HydeHyde is tasked with developing and driving the prepaid strategy and business across the Boost Mobile and Sprint Prepaid platforms and the legacy Virgin Mobile business.

He will also manage the relationships with Sprint’s wholesale and mobile virtual network operator (MVNO) customers. Hyde was previously CEO, president and director of nTelos Wireless, Lumos Networks and was also CEO and managing director of T-Mobile UK.

“Jim brings more than 20 years of telecommunications experience that will benefit the entire Sprint team,” said Marcelo Claure, Sprint president and CEO.

“He is a visionary leader with a proven track record of successfully transforming start-ups and multibillion-dollar international companies to deliver best-in-class results. I am confident that Jim will accomplish a great deal with our prepaid brands.”

The reshuffle will see Dow Draper move to a new role, leading the new Virgin Mobile USA venture. “Dow is an inspirational leader with an extraordinary vision,” said Claure, “which makes him the perfect fit for his new role as CEO of Virgin Mobile USA. He and his team are charged with transforming the Virgin brand into a disruptive force in the wireless industry and align it more closely with the iconic global Virgin brand.”

He will focus on “the brand evolution to launch new, ground-breaking, best-in-class services to reach new market segments for Sprint”, the company said in a statement.

Sprint will reveal more brand transformation details over the coming months.

The news comes after Masayoshi Son, founder of SoftBank, which owns a controlling stake in Sprint, stated he was not going to retire as previously planned at 60 as he wants to continue to development of SoftBank 2.0 and help "develop Sprint to its true potential".