Syniverse invests $45m in mobile marketing company

02 June 2016 |

Syniverse has entered into a strategic partnership that includes a $45 million investment for a minority stake in mobile marketing technology provider Vibes.

The mobile marketing company will offer Syniverse a scaled customer relationship management platform aimed at enhancing its marketing cloud. In addition Vibes will support the integration of its platform into the Syniverse customer offering with sales and go-to-market training support. 

“This is a landmark moment for our company that will help us unlock new opportunities by expanding our reach into international markets,” said Jack Philbin, CEO and co-founder of Vibes. 

“Our software platform, Catapult, has been extremely successful in the US market, and we’ve experienced strong demand from our customers to access this intuitive, powerful platform on a global scale. By partnering with Syniverse, we’ll be able to deliver incredible revenue-generating mobile marketing experiences to companies around the world, including those in the retail, financial services, travel and hospitality industries, as well as mobile operators, MVNOs and OTT providers,” he added.

The Chicago-based Vibes provides mobile marketing tools and services to retailers through its Catapult cloud-based mobile marketing platform.