C&W signs exclusive partnership with WhatsApp

15 February 2016 |

Cable & Wireless (C&W) has entered into an exclusive partnership with mobile messaging application WhatsApp in the Caribbean.

C&W's brands - Flow, Bahamas Telecommunications Company (BTC) and Lime - are said to be the only officially authorised providers of WhatsApp in the region.

“This partnership with WhatsApp will improve ease and convenience of communication technology, enrich our customers’ experience, and is therefore consistent with our mission – “Connecting Communities and Transforming Lives,” said John Reid, C&W consumer group president.

Separately, BTC has confirmed that the use of WhatsApp will be free on its network, addressing claims that it could be charging for the use of the mobile messaging platform.

“They are our friends. We won’t be charging anyone to chat using WhatsApp,” said BTC.

As a result of the exclusive deal, mobile operators in the Bahamas are said to be unable to provide the same type of WhatsApp service to their customers.