Scheen’s role is effective immediately and he will report directly into president and CEO Jaymin Patel.
He will be responsible for all of Brightstar’s activity in EMEA – where it serves mobile operators, enterprise customers, device manufacturers and retailers – as well as the growth and integration of mobile distribution and services.
Prior to the new role, Scheen served as EVP of Europe for Orange for three years and was also a member of the executive committee for the Orange Group, responsible for its subsidiaries across Europe, excluding France.
“Benoit brings a wealth of experience in technology and telecoms, ranging from leading mature, international companies to launching start-ups in the mobile market,” Patel said.
“His entrepreneurial spirit is well-aligned with our way of doing things and his know-how is a great match for our business partners.”
Scheen also served as CEO at Mobistar for four years, and is also a board member for Scandinavian entertainment group TDC and Belgian ISP Evonet.
