Telstra joins Etisalat SmartHub

11 March 2015 |


Telstra today reveals that it has launched a PoP in Etisalat’s SmartHub facility in the United Arab Emirates (UAE).

The two companies have signed a technology partnership, and Telstra expects the PoP to enable its customers to benefit from reduced latency and increased network availability in the Middle East.

“The Middle East is an emerging economic and technological powerhouse, with IDC predicting almost double digit year on year growth in IT expenditure, which is expected to hit more than $270 billion in 2015 alone,” said Bernadette Noujaim Baldwin, head of connectivity and platforms portfolio at Telstra.

“In light of these economic conditions, it is drawing in businesses that require a stable local network with international reach. It’s critical these organisations have access to integrated, robust and seamless connectivity options and we are pleased to extend our network into this region to address such demands.”

Etisalat’s SmartHub IX was launched in 2013, and is designed to connect a range of multiple diverse and international networks to several IX platforms around the world, including Amsterdam, Frankfurt, London, Singapore, New York and Los Angeles.

“Thanks to the robust capabilities of Etisalat’s SmartHub, global operators such as Telstra have recognised the value of collaborating with Etisalat to deliver the network quality and seamless services that only our combined international and regional strengths can offer,” said Ali Amiri, EVP, carrier and wholesale services at Etisalat.

"We are pleased to be working in partnership with Telstra to deliver new opportunities and connections across the Middle East and around the world."