Q&A: Andreas Hipp, CEO, Cataleya
09 March 2015 |
Capacity Middle East Day 1: Andreas Hipp, CEO at Cataleya, discusses how the company is helping operators in the Middle East migrate to IP.
What are your strategic priorities in the Middle East for 2015?
The growing adoption of LTE across the Middle East means more network operators need a way to offer end-to-end quality of service on IP. Services like voice over LTE as well as other cloud-based application demand a more stable and predictable network and there’s where we see an opportunity.
The Middle East and Africa are leading the world in mobile data and cloud traffic growth with estimates for smartphone penetration being in the region of 70%. It’s a market that is ready for more IP adoption.
Our Orchid One session and application manager supports the adoption of IP by giving operators greater visibility into their networks that allows them to maintain and improve network performance on IP. That’s critical for operators looking to monetise IP services and grow serve this new demand.
What major trends do you see occurring in the Middle Eastern market this year?
Local operators in the Middle East are seeing strong demand for cloud, content and high performance applications. This is not a just a basic voice and data market anymore. It is diverse and dynamic with increasing enterprise presence and sophisticated consumers.
In 2015, we are going to see growing IP adoption and the maturation of cloud and content services locally. The challenger remains quality of service and experience but that will change as more operators recognize the need for intelligence in their networks and the new capabilities available to them.
What do you hope to achieve by attending Capacity Middle East 2015?
We love to talk about the journey to an all-IP world and what stage each operator is at in their journey. At Capacity Middle East, it’ll be great to hear how different operators are approach the move to IP and what it’ll mean to their businesses.
Whether they are at the planning stage or in the midst of the migration to IP, we are really interested in discussing local challenges and how we can help make the move to IP seamless.
Capacity Middle East will be the beginning of a lot of conversations about how putting intelligence rom the transport layer through to the application layer will transform an operator’s business.
What are some of the challenges of operating in the Middle Eastern market?
The last 12 months have been big in terms of LTE deployments in the Middle East. Keeping up with the pace of change will be a challenge and looking at how the services being delivered over LTE are being supported. The journey to IP appears simple but without guaranteed QoS and QoE, it will be a challenge.
Orchid One was specifically designed to solve these challenges and we’ve seen operators in Africa, Asia and North America benefit from what it can offer. Operators in the Middle East have a similar opportunity.
An all-IP world is just around the corner and in every region the pace of change might be different but the challenges are the same. We’re here to solve these challenges.
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