BroadSoft appoints CMO

24 October 2014 |

BroadSoft has announced the appointment of Taher Behbehani as chief marketing officer at the company.

The position has been newly created and Behbehani brings a wealth of experience to the role including business development, project management, business transformation and digital marketing.

“We sought a technology leader with a track record of getting in front of trends that have shaped our industry,” said Michael Tessler, president and chief executive officer, BroadSoft.

“In his new role, we believe Taher’s experience will help us continue to be the industry leader in meeting the growing enterprise demand f¬or mobile unified communications.”

Behbehani’s past positions include those at BlackBerry, American Express and Time Warner Cable, and he has led several startups in the technology sector to achieve significant growth.

“I am very excited to join BroadSoft and its amazing and passionate team of innovators,” Behbehani said.

“This company is the industry leader responsible for driving unified communications into the cloud, creating innovative applications and delivering new use cases.

In March 2014, BroadSoft’s unified communications service was selected by Telecom Italia.