EE becomes largest 4G player in Europe

23 October 2014 | Kavit Majithia


UK-based EE has become the largest 4G mobile player in Europe, after adding 1.4 million customers to its high-speed network.

EE recently ended its deal with Phones 4U and later purchased some of the company's assets, and it also launched a set-top television box offering as part of a bundled package for home and mobile broadband services, in what has been a busy period for the company.

In its Q3 results announced yesterday, EE said its revenues remained flat despite adding new 4G packages, as customers spent less money on new services.

Applications like WhatsApp have played a major role in cutting into operator revenues as more users turn to internet based services.

There are also rumours that parent companies Orange and T-Mobile are considering either selling or listing the entity.

EE is now preparing for additional competition in its home market as BT prepares to launch a mobile service.

Chief executive Olaf Swantee said the success of EE’s 4G offering was crucial in sustaining revenues.

“4G is extremely important to maintain revenue but it doesn’t solve the problem of a challenging market with regulations coming down hard and a change in customer behaviour away from spending out of bundle,” he said.

EE forecasts that there will be 6 million 4G customers by the end of the year, up from 5.6 million in Q3.