Hyperoptic doubles UK broadband reach

06 October 2014 |

British broadband provider Hyperoptic has more than doubled its high-speed fibre broadband reach to homes in the UK, as it looks to compete against rival player BT.

Due to a “huge rise in residential demand” for faster broadband services, Hyperoptic claims to have increased its operations to 75,000 homes in the UK over the past six months.

Rival BT has been criticised for using older, copper wire for last-mile connectivity, and Hyperoptic – alongside other players like Gigaclear – has identified a gap in the market for using fibre to directly connect homes to its services.

“In today’s age, broadband should be an enabler, not a hindrance,” said Dana Tobak, MD at Hyperoptic. “A fast, consistent, dependable fibre connection is now essential for entertainment, socialising and work.”

The company is most active in London, where it delivers gigabit connectivity, and is now also adding Newcastle, Sheffield, Birmingham and Nottingham to its network.