Etisalat extends partnership with Bango
05 June 2014 |
Etisalat has signed an operator billing partnership with mobile payment provider Bango.
The Middle Eastern operator will offer Bango’s Direct Operator Billing (DOB) across markets in Asia, the Middle East and Africa.
Etisalat claims it will become the first operator to offer DOB for Google Play users in the Middle East, enabling users to pay for the services on their phone bill without the need to register personal details.
The move builds on an existing partnership between Bango and Etisalat, which has seen DOB launched for users of BlackBerry World. The new agreement is said to deliver further app store integrations, beginning with Google Play.
"Etisalat is keen on introducing services that improve our customers' smartphone experience. We are very happy to be the first in the region to offer millions of our Android smartphone customers the facility to pay for apps purchased on Google Play through their mobile phone accounts. It's our effort to make access and payment for millions of apps, games and other content much easier and more secure for users," said Khaled ElKhouly, CMO at Etisalat UAE.