H3G sees growth following Orange merger

29 November 2013 | Kavit Majithia


Hutchison Whampoa’s Austrian subsidiary H3G has won customers at a faster rate after merging with Orange Austria, which it acquired at the start of 2013.

The company’s CEO Jan Trionow said its profitability was also improving, as it begins to streamline its operations following the merger, which led to a reduction in the number of operating telcos in the country from four to three.

It relaunched the H3G brand in August and is now integrating its network with Orange, while also preparing to launch LTE services next year.

H3G said it won 180,000 new customers in the 11 weeks following the relaunch, and its market share is now significantly higher than the 24% it stated it had at the end of June. The company did not state by how much.

"We were able to increase our net market share further with our new market launch," Trionow said to Reuters.

Despite the growth, Trionow said improved profitability was set against a trend of shrinking average revenue per user and overall revenue decline in the Austrian mobile market.