GMA adds SoftBank, Bell Mobility to membership list

13 November 2013 | Kavit Majithia


The Global M2M Association (GMA), a body promoting co-operation within the Machine-to-Machine (M2M) sector, has announced the admission of Softbank Mobile and Bell Mobility to its alliance.

The association, which was established by Deutsche Telekom, Orange, Telecom Italia and TeliaSonera, now brings together six leading operators across Europe, Asia and North America, enabling seamless delivery of advanced M2M services and allowing customers to deploy and manage M2M solutions and innovations across the world.

"We see demand for M2M solutions dramatically increasing as our customers in a variety of industries expand their services worldwide," said Hiroshi Akabori, VP at SoftBank Mobile and SoftBank Telecom. "We are extremely proud to now take part in the GMA's efforts to further enhance and streamline M2M services for customers across the globe."

The GMA intends to provide customers with tangible business benefits, including seamless customer experience, enhanced M2M roaming services and optimised interoperability across borders, though unified incident-management processes, harmonised modules testing and certification procedures, enabling quicker integration into customer machines and devices.

Participating companies in the GMA are also focussed on developing partnerships and enabling solutions across borders, addressing various industry vertical segments including automotive, vehicle telematics, healthcare and consumer electronics.

“Bell is pleased to be the first Canadian wireless provider within the GMA, significantly expanding our footprint in markets around the world,” said Nauby Jacob, Bell Mobility’s VP of products, services and content.

“By partnering with the GMA, we are able to offer Canadian business access to international best practices, service and support, improving the management of their M2M deployments worldwide,” Jacob added.