AT&T responds to Google's broadband project in Austin, Texas

01 October 2013 | Kavit Majithia

AT&T has confirmed plans to increase internet service speeds in Austin, Texas, from December this year, in a bid to compete with Google’s plans to launch internet and TV services in the city.

With a population of 840,000, the city is renowned for operating a technology hub, and AT&T plans to offer 300Mbps services in December, set to increase to 1Gbps by mid-2014.

Google announced plans in April to offer 1Gbps services in Austin, and AT&T has said it too will offer the speed, if it gains the same regulatory approval given to Google by local authorities.

AT&T’s plans for Austin will offer a service seven times faster than is presently available via its home broadband offering.

Google has billed its broadband project as “Google Fiber”, and it first launched in Kansas City, Missouri as a test project. It now appears the company sees web services as a viable business.

Randall Stephenson, CEO at AT&T, said the company was working on the Austin project and planned for the company to offer services in “multiple markets like this over the next few years”.

Google’s service – which it claims provides 100 times faster internet speeds – will also be made available in Provo, Utah, by the end of the year.