MetroPCS has 50% market share increase, says T-Mobile
26 July 2013 | Natasha Culzac
T-Mobile has revealed it MetroPCS has doubled the markets it operates in as a direct result of its three month old merger with the US wireless subsidiary.
Its main rival Leap Wireless, which was recently acquired by AT&T, operates a similar business model to MetroPCS in targetting price conscious customers with prepaid services and no annual contract.
As Reuters reports, T-Mobile’s extensive network has provided MetroPCS with access to a number of markets that it previously couldn’t penetrate and compete with Leap Wireless on.
MetroPCS’ customer base is expected to grow 50% from 100 million to 150 million.
T-Mobile’s chief marketing officer Mike Sievert said: “We plan to arrive months in advance of AT&T and go right into the places where those Leap customers are who are hungry for something new and offer them something superior.”
Sievert had dismissed claims that they would put in a counter bid for Leap, saying that they will compete with their rival “the old fashioned way.”
Earlier this year we reported how AT&T acquired Leap Wireless for approximately $1.2billion.