du launches SME discount model

28 November 2012 |


UAE operator du has announced enhancements to its business offering designed to help SMEs lower ICT spending.

The "business optimiser” applies to customers subscribed to at least one fixed service and one mobile service from du and a minimum monthly spend of AED500 in their annual contract.

Customers will receive discounts based on how high their monthly rental charges are. Those spending more will receive a larger discount.

“With flexible and step-based discounts, our Business Optimiser customers can feel secure in knowing that they will be given guaranteed discounts based on their monthly rentals. Flexibility of this kind is not only unique in the UAE, but is essential for customers looking to grow the value of their business as it gives them more capital to use where it’s needed,” said Farid Faraidooni, chief commercial officer at du.