The research was commissioned in three sophisticated markets to understand to what degree privacy interests were of concern to mobile users.
Key areas of user concern were highlighted as behavioural advertising, location-based services, mobile applications and third-party sharing.
The research also shows that users greatly value the services and the opportunities that mobile internet services and mobile applications can bring.
“To realise the full potential of mobile internet services, it is imperative that ways are found to strengthen consumer confidence and trust, by giving users meaningful transparency, choice and control over how their personal information is used,” said Tom Phillips, chief regulatory officer, GSMA.
