A2P SMS will generate $70 billion by 2016
13 June 2011 |
Application-to-person (A2P) SMS is predicted to earn $70 billion in revenue by 2016, overtaking person-to-person (P2P) SMS revenues.
North America will be the region to generate the most revenue, while Latin America will generate the least.
According to the report by analyst group Juniper Research, more players in the mobile industry are shifting their strategic focus from communications between individual people to sending and receiving service-enabling messages. A2P messaging refers to messages sent to or from an application.
A2P messaging can be used across a range of sectors including financial services, advertising, marketing, business administration, ticketing, television voting and other services where information needs to be sent or received by text from a large number of users.
It is predicted that revenue from P2P SMS will peak in several regions between 2010 and 2016 as it reaches a low point in valuation.
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