Level 3 launches Wholesale Partner Program
24 May 2011 | Guy Matthews
Level 3 Communications has launched the Level 3 Wholesale Partner Program which it claimed will help domestic and international wholesale carriers to resell its services to their enterprise customers.
The company said it is now easier for carriers to leverage its network as an extension of their own when serving customers in areas outside their own region.
“As carriers compete to serve enterprise customers, the ability to provide a holistic solution that reaches all of the enterprise customers’ locations is critical,” said Andrew Crouch, president of sales for Level 3.
He said membership of the programme will give access to a dedicated Level 3 account team, and come with flexible quoting and ordering tools that let partners choose how they want to work with the carrier.
“Customers will benefit from Level 3’s extensive network coverage and connectivity to the vast majority of business demand in the US,” he added.
“Partners can also take advantage of Level 3’s comprehensive enterprise solution portfolio, including VoIP-enabled unified communications, enterprise WANs, high-performing websites, data centre networking, security solutions and adaptive cloud solutions. When a wholesale partner wants to deliver a solution to an enterprise, they don’t want to worry about cumbersome processes slowing them down. They want to quickly and easily enhance their ability to win in the highly competitive enterprise market.”
Level 3’s programme follows an increasing market trend with companies such as Verizon and Tata running similar schemes.
“I think what Level 3 is doing is becoming increasingly market realistic as its aspirations and reach aren’t matched,” said Paris Burstyn, senior analyst at Ovum. “I think this is a recognition that Level 3 is a really good wholesale provider and it needs partners to sell efficiently to enterprises, making it a strong move for the company.”
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