Revenue increases in North American mobile content and applications market

15 October 2010 |

Revenue from mobile content and applications in the north American telecoms market will reach $10 billion by 2015 as mobile users increase their usage of smartphones.

A North American Mobile Market report by Juniper Research indicates such migration is due to developing technology and a decline in mobile music, such as the ringtone market. This has driven growth in emerging sectors with increases from gaming, adult, user-generated content and infotainment. Mobile content and applications in the region accounted for $4 billion in revenue in 2009.

US carriers are targeting the launch of 4G LTE networks and may return to a tiered pricing structure to increase data revenue. The report notes US carriers are also developing their own application stores to compete with Appleā€™s app store. Financial institutions in north America are also promoting mobile banking through wireless devices.