Three launches UK’s first large-scale eSIM trial

Three launches UK’s first large-scale eSIM trial

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Three Business has launched the UK’s first large-scale eSIM trial, offering 50,000 businesses across Birmingham and Bristol to try its network before deciding to switch providers.

Traditionally, businesses have relied on coverage maps, third-party assessment and reports, which don’t always reflect real-time performance.

Unlike in the US, where eSIM trials are common, this UK-first trial lets businesses try Three’s network for 30 days alongside their current provider.

According to the telecoms giant, the move offers a seamless and entirely digital experience, in collaboration with eSIM Go.

Three Business director, Snehal Bhudia, said: “Choosing the right mobile network can feel overwhelming with conflicting information and the risk of getting it wrong.

“That’s why we’re offering businesses a free trial of our market-leading 5G network- alongside their current provider. It’s a simple, hands-on way to experience the difference for themselves, helping them make a confident, informed decision that drives real productivity gain for their business.”

CCS Insight research director, Ian Fogg, added: “High levels of employee frustration with their current connectivity indicates the scale of the opportunity for alternative 5G solutions.

“The ability to easily test a different network using eSIM removes most of the risk of switching mobile operators. This is especially important for businesses because of the damage that unreliable connectivity can do to productivity.”

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