DoCoMo plans carbon neutrality and retail energy arm

Japan map.jpg

Japan’s NTT DoCoMo has committed to reducing greenhouse gas emissions from its business activities to "effectively zero by 2030".

Further, by next March, new venture DoCoMo Denki will be selling renewable energy on the retail market.

For its own carbon reduction project the mobile operator will roll out a new ecosystem called Caboneu TM in conjunction with its partners and customers, under the slogan “saving our planet with you”.

In its press announcement, DoCoMo calculated that mobile carriers "currently emit greenhouse gases equivalent to the emissions of about 10 million private vehicles through their business activities such as the operation of base stations and the manufacture and delivery of smartphones."

For its part, DoCoMo will combat this by applying "cutting-edge technology" to improve energy efficiency and by procuring clean energy from renewable sources. It has secured dedicated energy supplies from solar plants and other sources and said it will "promote the use of renewable energy through initiatives such as the installation of solar panels with the aim of becoming an environmentally-friendly telecom carrier".

It will also cooperate with partner companies to help achieve zero greenhouse gas emissions.

The company also announced it will be entering the electric power business from March 2022. DoCoMo plans to sell electricity generated from renewable sources under the DoCoMo Denki Green brand – part of its DoCoMo Denki activities – and said it will also consider delivering environmentally friendly products and services.

"In conjunction with our customers who will use these products and services, will promote carbon neutrality for the benefit of the whole of society," the firm said.

Similarly, DoCoMo’s rival operators have also been making strides to become greener. KDDI is targeting a 2050 date for net-zero carbon emissions while Softbank has pledged to carbon neutrality by 2030.