Jazz partners Sinch for A2P messaging security
Sinch has partnered with Jazz to ensure messages received by Jazz subscribers are safer, more secure, free of spam and only sent to the intended recipient.
Leveraging Sinch’s managed SMS Firewall and application-to-person (A2P) service for messaging traffic gives Jazz operator with powerful threat analytics and management capabilities— boosting Jazz’s stature in the growing A2P messaging market.
“Over the last couple of years, Sinch has proven that they can add value to our customers and to our business,” says Ali Naseer, Chief Business Officer at Jazz.
“We are delighted to take the next step in this partnership to fully capitalize on Sinch’s unique combination of a portfolio of carrier-grade solutions for operators, market-leading position in A2P messaging, and access to a global enterprise customer base looking to engage with our subscribers. Ultimately, our subscribers will reap the benefits of this deal with greater protection from spam and fraudulent messages, contributing to higher customer satisfaction.”
In addition to security other benefits of the A2P solution include increased network quality and better engagement. International enterprises also benefit from a high-quality direct connection to the operator’s 69+ million subscribers.,
Sinch’s services accelerate investment return by reducing operational costs and providing detailed end-to-end analytics and insights on A2P traffic.
“A2P messaging is critical to the accelerated digital transformation that many industries are going through right now,” says Helene Henriksson, COO and Head of Operator Business at Sinch.
“Establishing a high-quality direct connection between enterprises and subscribers paves the way for the future of A2P messaging and allows brands and end-users to reliably and securely engage on a channel where rich messaging and two-way conversations over chatbots provide a positive customer experience.”
In related news, February saw Sinch announced plans to acquire Inteliquent, for a total cash consideration of $1.14 billion.
The two entered into a definitive agreement, broadening Sinch’s Communications Platform as a Service (CPaaS) offering and providing it a "leadership position in US voice communications".