Mobily partners CSG for its digital transformation journey

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Etihad Etisalat (Mobily) confirm a multi-year extension to its partnership with CSG.

Under this extension, Mobily will deploy CSG’s suite of revenue and customer management solutions to accelerate growth, introduce new products and services and improve customer experience through both traditional and digital channels.

“By capitalising on our two companies’ combined industry knowledge and customer engagement expertise, this new era in our strategic partnership will empower Mobily to provide exciting digital products and services that simplify and enhance our customer journey and experience,” said Alaa Malki, CTO at Mobily.  

“Our partnership with CSG supports our corporate strategy, technology innovation and advancement of our service offerings to our rapidly growing customer base. It also supports our overall transformation goals of being an agile and dynamic company that capitalises on opportunities presented by 5G and beyond, whilst providing a unified customer experience across all Mobily communication channels.”

Specifically, CSG will deploy a full-stack solution that maximises Mobily’s process agility and go-to-market flexibility, all while lowering costs.

In addition, the CSG solution will shift Mobily’s billing and revenue management operations to a consolidated managed services model, replacing existing legacy systems with one that digitally transforms Mobily’s systems and business operations.

"Mobily truly exemplifies industry leadership, fully aligning itself with Vision 2030 to help drive a vibrant and sustainable digital economy across the Kingdom of Saudi Arabia, while providing an exceptional experience for its customers,” said James Kirby, head of CSG’s EMEA business.

"CSG is pleased to open a new chapter in our twelve-year partnership with Mobily, driving their digital transformation, while strengthening their position in a highly competitive Saudi market.”

In related news, CSG recently appointed its first chief diversity and social responsibility officer. In the newly created role, Channing Martin will implement a fresh approach to equity and inclusion that emphasises the importance of being seen, heard, and valued across the company.