Software AG and du unveil “largest IoT partnership” for business solutions
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Software AG and du unveil “largest IoT partnership” for business solutions

Farid Faraidooni.jpg

Software AG has collaborated with UAE telco du to develop the “largest IoT partnership” for business solutions in the emirates.

Billed as a first of its kind partnership, the two said the development will enable the United Arab Emirates to “fast track its digital transformation vision through” a subscription-based licensing model, as they support organisations across the country to address complex IoT implementations.

Further boosting the initiative, du and Software AG will launch a new IoT academy and experience centre in the coming months.

Farid Faraidooni, deputy CEO of enterprise solutions at Emirates Integrated Telecommunications Company, du, said: “As du steadfastly drives its transformation agenda, this is a significant move to scale du’s offering, drive innovation across UAE and seize opportunities in new growth areas. Software AG’s global expertise to build new functionalities for telcos through IoT adoption fits perfectly with our strategy to deliver comprehensive IoT solutions for the UAE market. The move will bolster UAE’s IoT adoption across SMEs, large organisations and the government. This reflects our efforts to enhance UAE’s position as a regional innovation hub.”

According to Software AG, users will benefit from rapid application development features, reduced time to deployment and out of the box IoT analytics and dashboards to see the complete picture of their IoT data.

Philippe La Fornara, president for the EMEA region, Software AG, said: “IoT services can help organisations to not only achieve greater insights into their business, but also to build their digital resilience. Data is the heartbeat of a business today, so the task of gathering, analysing and acting upon it should be a top priority.

 “Our collaboration with du is a manifestation of the new approach of telcos as providers of IoT services for a fully connected future; a model gaining prominence globally. With du as our strategic telco partner, we aim to play a role in UAE’s 2021 vision through a range of competitive IoT solutions. We welcome du to Software AG’s IoT ecosystem,” La Fornara added.

The opening of an IoT academy and an experience centre is part of the drive to accelerate the adoption of IoT in the country while also staying abreast on IoT innovation methodologies, best practices and applications as the ecosystem continues to evolve.

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