Achieve Transformative Revenue Growth Using “Location Intelligence”

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How Location-Based Insight Will Surface Hidden Revenue Opportunities and Improve Win Rates Revenue growth for network operators and managed service providers require identifying their total addressable market, targeting the right accounts, and pricing to maximize close rates. Location Intelligence delivers insights that optimize each of these areas while automating currently manual efforts.

Growth in the telecommunications space requires gaining a significant amount of intelligence about locations, tenants, partners, and competitors. This information ultimately helps organizations such as network operators and managed service providers participate in the most deals possible, better target the right accounts to pursue, and price more effectively to improve win rates and margins.

Unfortunately, collecting this insight efficiently and effectively is not a reality today. Many companies are forced to spend time “swivel chairing” among applications that contain some, but often not all, of the needed data. As a result, many opportunities are missed, and valuable resources are used to piece together data but not to analyze it. Moreover, the data itself is not always in a structure, of a certain accuracy, or detailed enough to be actionable.

Location Intelligence overcomes these challenges by creating a single source of truth for any location of importance to an organization. It leverages automation to map all locations of interest and then layers in trusted, detailed data about networks, tenants, and other dimensions of importance.


This paper will explore how to achieve transformative revenue growth leveraging location intelligence. Specifically,

  • What are the growth challenges facing the telecommunications industry?

  • What is location intelligence and how does it solve these growth challenges?

  • How do you apply location intelligence in your organization?

  • What should you look for in a location intelligence solution?

  • How does location intelligence address trends like Cloud, IoT, and 5G?