Effective as of September 1, Pharaon will report directly to president and CEO Börje Ekholm after he exits his current role as vice president of networks & managed services within Ericsson's market area Europe & Latin America.
"With the introduction of 5G we are at an exciting time in the industry,” said Ekholm. “Our customer relationships are key to build a strong company position in the market for this next phase of industry development. Fadi has the right background, experience and capabilities to lead this work in this Market Area and I am very pleased to see him stepping up to this role."
To the position, Pharaon brings more than 21 years of experience at Ericsson and has had several management positions with sales responsibilities in markets across Asia, Europe, Middle East, and Latin America.
"The mobile industry is transforming countries and industries and with 5G becoming a reality, we will see new business opportunities and innovations across our markets,” adds Pharaon. “I really look forward to taking on this exciting new role in market area Middle East & Africa and work together with both the team in the market area as well as the executive team. Our abilities to work closely with our customers in our market areas are key to leveraging our technology leadership in 5G."
Pharaon succeeds Rafiah Ibrahim who will leave her position as senior vice president and head of market area Middle East & Africa on August 31, and will take on a role as advisor to CEO Börje Ekholm.
