[Whitepaper] The Future of Enterprise Grade A2P Messaging & Grey Route Protection
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[Whitepaper] The Future of Enterprise Grade A2P Messaging & Grey Route Protection

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SMS has been a dependable, ubiquitous communications technology over the past two decades, after rapidly rising to become a preferred messaging method around the world. However, it is no secret that consumer usage has seen a transformation in recent years.

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Person-to-person (P2P) SMS traffic has been decreasing as over-the-top (OTT) messaging services such as WhatsApp and Facebook Messenger have emerged to take its place. As a result, some market observers have been quick to sound warnings around SMS-related revenues.

However, SMS is far from retirement. Forecasts vary, but there is general consensus that while P2P traffic and revenue is trending downwards, a surging opportunity for providing enterprises with robust and reliable application-to-person (A2P) messaging is creating a means to counteract P2P declines.

This Whitepaper covers:


  • The downsides

  • Putting up Walls

  • Businesss Focused, Enterprise Grade A2P Messaging

  • Safeguard Your Network & Subscribers from Spam & Malicious Traffic

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