Telia Carrier is PoPping up everywhere
Telia Carrier has recently launched points of presence in Mexico, Serbia and Rome. CEO Steffan Göjeryd talks the move into Mexico and what is next for the carrier
The opening up of some elements of the Mexican telecoms market from an oligopoly to a more competitive landscape means the door is open for the international carrier community to enter.
That is the view shared by Telia Carrier CEO Staffan Göjeryd as I sit down with him at ITW to discuss the company’s latest expansion – a point of presence in the city of Queretaro, just north of Mexico City.
With a population of more than 120 million people and a growing demand for broadband services, Mexico offers a “significant market opportunity” for Telia Carrier, Göjeryd tells me.
He adds: “If you look at Telia Carrier and the footprint we have in the US, we have positioned ourselves near the border crossings a couple of years ago so we’ve been addressing a lot of the Mexican customer base from those different locations, whether it is there or in the California area. Most of the major players are someone we already have a relationship with today, but it has reached a point where we need to go in market.”
New regulations in Mexico and the launch of the Red Compartida wholesale wireless service are set to drive broadband penetration, though a recent report from the Federal Telecommunications Institute (IFT) said that the smaller markets still lacked options in this space.
Göjeryd explains that Telia has already had numerous requests from both companies based in Mexico, but also from existing international customers, most notably on the over-the-top content side, who wanted the carrier to expand directly into Mexico.
“That’s the logic for us in terms of expanding there and it is a close proximity to where we have our network footprint, so a lot of the logic is that it is a vibrant market going through a lot of changes, including deregulation,” he adds. “That gives a lot of opportunities, with smaller players popping up. You can’t serve them from outside the country – you have to be in it.”
Why enter now? Göjeryd says that, although Telia Carrier won’t be going directly for the 4G space following the launch of Red Compartida, the general regulatory environment in the country, driven by policies introduced by President Enrique Peña Nieto which aims to uproot monopolies, is favourable.
The privatisation of Telmex in 1989 produced a huge and sorely needed investment in Mexico’s telecommunications networks, but the decision not to open up the market to new competitors led to a powerful monopoly.
In March, the IFT approved a plan to separate part of Telmex - America Movil’s fixed-line unit - into new companies. Its network includes telephone poles and copper cables, which transmit fixed-line calls, mobile data and internet.
Göjeryd says: “We’re not playing in the 4G space but the general sentiment of trying to deregulate many different markets plays into our decision. That is why the timing for this is very good for us. So far it has been a very conscious move from the Mexican government to deregulate many different sectors – it was definitely a factor for us to enter now, rather than earlier.”
Read the full interview with Steffan Göjeryd in the upcoming June/July issue of Capacity Magazine. <<