Telstra expands Programmable Network with Dubai PoP

Telstra is set to boost its Middle East business by announcing the expansion of its Programmable Network to a new point of presence (PoP) in Dubai.

The new PoP will offer flexible and dynamic access to Telstra’s high bandwidth, low latency and secure network to support businesses operating in the region, Telstra said.

The Telstra Programmable Network is built on software-defined networking and offers businesses a range of enterprise network services. It also provides consumption-based pricing and secure access to multiple cloud services through a single user interface.

As part of the Telstra Programmable Network, businesses can also leverage SD-WAN as a virtual solution. The service is due to go live by the end of March.

“The Middle East and North Africa (MENA) region is emerging as an economic and technological powerhouse with companies increasingly turning to cloud-driven business models to accelerate innovation and scale. By 2021, the region’s digital transformation spending is expected to top US$38 billion[1] and the region’s enterprise application software market is already estimated to be worth US$719.4 million[2],” said Telstra MD for EMEA Tom Homer.

“Our vision is to deliver an advanced network that helps organisations operating in Dubai to fully embrace cloud computing and meet the rapidly growing demand for data and applications.” 

“Our latest PoP will be a gateway for businesses in Dubai looking to interconnect to more locations globally. The launch of the Telstra Programmable Network in Dubai is another step in our international expansion strategy which includes capturing emerging market opportunities in Europe, Middle East and Africa.”

The Australian telco will also open a new office in Dubai. Homer said this will also be instrumental in expanding its business across the MENA region, which already includes technology partnerships with leading providers in the region and a PoP in datamena, an open and neutral data centre and connectivity platform in the United Arab Emirates.

“This region has large and growing business demands and links to Asia, as well as specific requirements in media, finance, oil and gas – all key verticals and areas of expertise for us. Dubai is also on the main cable route from Asia to Europe which we are already investing in to connect our European business and empower our customers to grow their businesses in the most efficient and dynamic way possible,” said added Homer.

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