GTT shoots for brand boost with appointment of ex-basketballer Erving

GTT Communications has elected NBA basketball legend Julius Erving to its board of directors.

Erving is the founder and managing member of Dr J Enterprises, the company which owns and manages the merchandising, media and philanthropic of Erving’s brand.

Commenting on his appointment Erving said: “I am pleased to join the GTT board of directors and help to expand the company’s market presence. GTT’s rapid growth and recent distinction as a Fortune Future 50 company position it favourably for continued expansion and business success.”

Erving enters the role with close to 40 years’ experience as a sports leader, business executive and entrepreneur. With a career dating all the way back to 1979, Erving has generated close to $2.5 billion in revenue and brand value for his partners and clients.  

In 2016, Dr J Enterprises formed a strategic partnership with Authentic Brands Group, the multibillion-dollar brand management company, to expand the global presence of the Dr J brand.

Prior to joining GTT, Erving has on the board of numerous companies including: LCI International, Williams Communications, Saks Fifth Avenue, Meridian Bank, Converse, Darden Group, Sports Authority, Thomas Jefferson University Hospital, Philadelphia Parks and Recreation Commission, University of Massachusetts and Widener University.

“Julius brings significant board experience, including telecom and media, to GTT. He has a distinguished career as an executive in brand management, media personality, and community leader. His insights will be invaluable as we continue to grow the business and raise GTT’s brand profile in the market,” added H. Brian Thompson, executive chairman and founder of GTT.

Earlier this month GTT agreed to buy Custom Connect, the high-speed network connectivity provider. In 2017 GTT acquired four companies which includes Hibernia Networks, and this newest deal is set to extend the reach of its global Tier 1 IP backbone by adding additional points of presence in Europe and the Middle East.

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