VimpelCom appoints chief digital officer

VimpelCom has appointed Christopher Schlaeffer as chief digital officer, effective January 17 2016.

Schlaeffer will drive VimpelCom’s transformation into an open digital model by supporting the development of new digital services for its customers, as well as leading the group’s commercial functions. 

According to Jean-Yves Charlier, VimpelCom's CEO, Schlaeffer's appointment has been planned with the opening of the operator's global digital division in London.

"I am delighted that Christopher will be joining us to drive our digital transformation forward as we introduce compelling new products and propositions to our customers,” said Charlier. “His extensive industry expertise and entrepreneurial experience will make a significant contribution to our transformation program to reinvent VimpelCom and we look forward to having him on the team. Christopher's arrival has been strategically timed with the opening of our new global Digital division in London, which will focus on digital development and innovation for the VimpelCom group."

Schlaeffer was founder and CEO of two technology startups in Berlin and London. Prior to that, he served as chief product and innovation officer, corporate development officer, chief strategy officer and chief marketing officer of Deutsche Telekom’s mobile division.

“VimpelCom's footprint across the emerging markets has access to so much untapped potential and digital brings tremendous opportunity to impact the lives of consumers in these markets. We have exciting possibilities ahead to bring innovative new products and services to 10% of the world's consumers, across the countries in which VimpelCom operates," said Schlaeffer.