Vodafone launches M-Pesa in Ghana
Vodafone has launched its M-Pesa mobile money service for customers in Ghana under the title Vodafone Cash.
15 million people in Ghana have no access to a bank account, and Vodafone hopes its service to provide an efficient way for Ghanaians to access and transfer money securely.
“Vodafone Cash extends the revolution of mobile money to Ghana, liberating our customers from the risks associated with carrying cash at all times,” said Michael Joseph, director of mobile money at Vodafone.
“The strong demand for the service following the pilot launched in August shows that Ghanaian greatly value the freedom, peace of mind, security and convenience that M-Pesa offers.”
Ghana is the 11th country to receive the M-Pesa service which is active in Kenya, Tanzania, South Africa, Democratic Republic of Congo, India, Mozambique, Egypt, Lesotho, Albania and Romania.
In a statement, Vodafone said that worldwide usage of M-Pesa had increased 27% year-on-year to reach 23.4 million live subscribers by September 30, 2015.
M-Pesa is growing steadily across Africa, and last year Vodafone said it was looking to increase the service’s presence in Europe.