Netflix set to heighten focus on Asia

Netflix has confirmed that it will be launching its video-streaming services in a number of major Asian markets as it aims to strengthen its presence across the region.

The video-streaming company will begin offering services in Hong Kong, Taiwan, South Korea and Singapore in early 2016. The company made its Asian debut earlier this month when it launched services in Japan.

With 65 million subscribers across 50 countries, Netflix has been highly successful in attracting viewers from traditional broadcast and cable networks with its original content.

The company has been rapid with its expansion into new markets, but its limited presence in Asia to date has provided an opportunity for local content players.

A number of video-on-demand services have been already launched in the region this year with strong support from telecoms operators. Earlier this year, SingTel partnered with Sony and Warner to launch HOOQ in the Philippines, while Catcha Group’s iFlix, which includes PLDT as one of its investors, has launched services in the Philippines and Malaysia.

"Consumer demand for foreign movies and TV shows is high in Hong Kong and Taiwan, where great stories from around the world appeal to such international cultures," said Reed Hastings, chief executive officer of Netflix. "The combination of increasing internet speeds and availability of smart phones and TVs will provide consumers with the anytime, anywhere ability to enjoy their favourite movies and TV shows on the Netflix service."

Capacity Asia 2015 will bring together a number of the region’s key content players and includes a presentation with iFlix co-founder and group CEO, Mark Britt. It will be held on November 30 to December 2 in Bangkok.  

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