CWC announces new corporate and consumer brands

CWC announces new corporate and consumer brands

Cable & Wireless Communications (CWC) has announced revised corporate and consumer brands following the completion of its $1.85 billion acquisition of Barbados-based Columbus International.

CWC will operate under the corporate brand of C&W Communications. As part of the integration, its Flow brand will become the unified consuming-facing brand throughout the Caribbean, replacing the former LIME and Flow businesses.

At the same time C&W Business will be the business-facing brand across the group, replacing the former CWC and Columbus business solutions and Sonitel brands.

In addition C&W Networks will be the brand representing the wholesale submarine and terrestrial fibre optic cables of C&W Communications, as well as the former Columbus Networks and the joint venture company business.

“This is the beginning of a new and exciting chapter for us. With feedback from our customers and team members, we have refined our portfolio of brands to ensure they really represent the strengths of the combined group,” said Phil Bentley, CEO of C&W Communications.

The group will launch the brands on a phased, country-by-country basis.