Ciena appoints CMO

Ciena appoints CMO

US vendor Ciena has appointed Marcus Starke as SVP and chief marketing officer at the company.

Reporting directly to CEO Gary Smith, Starke will be responsible for the company’s global marketing and communications strategy.

“Marcus will bring strong leadership to our world-class marketing and communications organisation to deliver clear value propositions for Ciena and our growing portfolio that is designed to help our customers shift to on-demand and cloud-based business models,” Smith said.

“In particular, his experience with software positioning and exposure to the needs of the enterprise market, combined with his expertise in state-of-the-art marketing and communications techniques, will help intensify our efforts in further building our brand and reputation as we expand into new markets.”

Starke holds more than 25 years of global marketing and communications experience across a number of industry verticals including technology, consumer products and professional services.