Telstra launches video delivery platform
Telstra has a launched a video delivery platform designed to enable broadcasters and content providers to manage and distribute video globally.
Delivered via its IP-based network, Global Media Switch is said to provide customers with codec-level connectivity directly from the original content source to the broadcast destination.
The service aims to tap into the changing needs of the media sector by offering greater control over media assets.
“With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets,” said Jim Clarke, director of marketing, products and pricing, Telstra Global Enterprise & Services.
“In this new era, staying profitable requires fresh thinking and adaptive approaches to technology. With the Global Media Switch web portal, video contributors can take direct control of service booking, scheduling and delivery to broadcasters themselves in a cost-effective way, and even advertise content to other media providers to further maximise revenues.”
The platform is also combined with Telstra’s Satellite Media Service, which provides access to more than 20 communications satellites.