EE acquires Mainline in B2B sales strategy drive

EE acquires Mainline in B2B sales strategy drive

EE has acquired communications distributor Mainline Digital Communications for an undisclosed fee.

The acquisition is said to support its B2B channel partners by using Mainline’s systems and capabilities to improve dealers’ ability to work more efficiently with EE.

It builds on a 26% share EE acquired in the company in March 2001.

“Mainline is a highly responsive, efficient, and entrepreneurial distributor with excellent business practices and partnerships,” said Gerry McQuade, CMO at EE. “By acquiring Mainline, we will be able to extend their capabilities in support of our indirect B2B sales strategy and help us achieve our goal to be the top communications provider for businesses in the UK.”

Mainline will operate as a wholly-owned subsidiary of EE and will continue to operate under the Mainline brand. Andrew Boden, its managing director, will leave the company but will continue to support EE and Mainline for a transitional period. Steve Chandler will retain his post and seat on the board as Mainline finance and commercial director. EE’s CFO Neal Milsom and CMO Gerry McQuade will join Mainline's board.