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Vodafone targets sub-Saharan region

Vodafone is set to expand its presence in sub-Saharan Africa following an agreement with 4G operator Afrimax.

Under the strategic framework agreement, the two companies will explore market opportunities across the region, with the aim of offering voice and data products under the Vodafone Uganda brand.

The move is expected to also support Vodafone’s enterprise customers in the region.

"Uganda is an attractive market and we are delighted to welcome Afrimax to our successful Partner Markets community, which already operates in more than fifty countries. We look forward to exploring the potential for further Partner Market agreements in sub-Saharan Africa with Afrimax, under our framework cooperation agreement,” said Vodafone Partner Markets CEO Stefano Gastaut.

The agreement is said to complement Vodafone’s existing African operations, which include South Africa, Tanzania, the Democratic Republic of Congo, Lesotho and Mozambique.

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