Netflix to launch in Australia and New Zealand in 2015
Capacity Asia day 2 – Netflix has today revealed plans to launch services in both Australia and New Zealand in March next year.
In a statement, the US player said that it will sell content for streaming on televisions, tablets, smartphones, computers and internet-enabled gaming consoles.
The news looks set to ruffle a few feathers in the national broadcaster and media markets of Australia and New Zealand, which are already fighting hard to retain both viewers and revenue.
Netflix has not disclosed its pricing, how much it will invest, nor how many subscribers it hopes to secure.
Australia may provide a lucrative opportunity for Netflix, thanks to the national broadband network (NBN) under construction across the country, designed to connect 93% of the country’s 23 million population.
There may be more resistance in New Zealand, however, following an interview with Spark New Zealand’s Nick Clarke earlier this year, who said that with no Netflix presence, Spark has been able to launch its own video-streaming service, LightBox.