Verizon appoints CMO

Verizon Communications has appointed Diego Scotti as its chief marketing officer.

The newly created role will see Scotti lead marketing efforts across both mobile and fixed-line units at the US carrier.

He will manage Verizon’s brand globally, including advertising, consumer insights, digital marketing, creative development, marketing effectiveness, media and sponsorships, social responsibility, and employee communications.

"This is one of the most exciting and dynamic times we've ever seen in our industry. He brings the traditional and digital marketing expertise that's required to expand our leadership position," said Lowell McAdam, chairman and CEO, Verizon.

Scotti previously served as CMO for J.Crew, and also oversaw marketing for several print and digital media brands at Conde Nast.

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